When it comes to Oculus app content, we’re familiar with the Oculus storefront and its strict curation. This is how we maintain the quality of games and apps high, and also prevent low-quality ones from slipping through. This makes it difficult for independent developers to make their VR content on Oculus.
To combat this, Oculus recently launched a new program called “App Lab” to give independent developers a place to share their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is very similar to the Oculus storefront. You can browse and download apps just as you would in a traditional virtual storefront. However, it’s not as than curated.
If your app performs well in the App Lab and is successful, it could be promoted to the official Oculus storefront where it can gain more attention and an even larger audience. This is not based on just numbers of downloads, but also retention metrics, long-term profitability, the teams working on development and more.
If you’re interested in exploring the full range of Oculus Quest apps, we recommend you enable developer mode on your Meta headset and then try App Lab. There are many fun games and experiences to be found, including popular non-games such as Tilt Brush, which turns your headset into a virtual art studio. Quill Theater is a cool VR media app that features amazing animations and films made by the community.